Dragonfish Bingo Networks
Dragonfish is well known for running one of the most prolific bingo networks. In fact, they have more than one network using their software and it isn't immediately obvious to players which network they are on when they join a site.
Often I've struggled to understand what's going on, so I asked Greg Gomes from Maxi Affiliates to explain. He was part of the team who originally sold the bingo software to 888/Dragonfish in the very beginning, so he knows everything there is about the product:
"There are essentially two networks."
"The old, more established one is commonly known as Globalcom / Cassava / Bridgend Network. Most people know it as Globalcom though. This is a match bonus network, so your regular 'Deposit X, Get X% bonus & whatever else'."
"There is the Dragonfish Network - then there are other brands outside of the DF network, stand-alone brands like Wink Bingo, 888Ladies, Costa Bingo. These all use the same software and methodology. The easiest way to separate them is to take a look at this: https://beta.gamblingcommission.gov.uk/public-register/business/detail/domain-names/39028 "
"The white labels are mainly on the DF network - but they are not differentiated between the Globalcom and Real Bingo Network"
"The Real Bingo Network is the newer - no wagering network. For example, Loadsa Bingo, Love Hearts Bingo and now Barmy Bingo.
"You can work out what bingo network a site is on pretty quickly by looking at the bonus. If you see a match bingo bonus, it's on the Globalcom. If its got Free Spins & Bingo Tickets, its on Real Bingo Network. "
"When it comes to conversion and retention - the RB Network offer depositing players Free Spins and Tickets for a period of time. This has also brought about some very canny bingo play by players because of the no wagering rule. That has been countered recently by DF with an insistence that game play is required to activate the reward of Free Spins or Bingo tickets. "