Why You Can trust HowAbout Bingo
HowAbout Bingo is 100% owned and operated by me, Wayne Howe. It is not run by an overseas corporation or by people who've never played bingo themselves. I'm genuinely an online bingo player and play every week usually in the evenings when my three boys have gone to bed.
I've worked in online bingo since 2006, managing several online bingo sites & communities, including WhichBingo, FreeBingo UK and WhichCM. I'm also the editor of the quarterly BingoData Report, a B2B publication which monitors player activity at the top online bingo sites.
You can find out a little more about me and why I decided to launch this website on the About Us page.
How this site is funded
HowAbout Bingo is completely free to use and doesn't allow advertising. Bingo sites cannot pay to appear on the site. Once reviews are written about each bingo brand, I then look to see if I can find 'affiliate links' for them.
These look and work in the same way as normal links, but if someone clicks through, the link is tracked and may generate a payment to the site. Sometimes this is a one-off fee, sometimes it is a share of profits (i.e. your losses), sometimes a bit of both.
Often these affiliate links will give you a better deal than if you went directly to the website.
I want you to know when links are affiliated
Unlike many sites who use affiliate links, I will be identifying each one with a ⭐ either alongside the offer, link or bingo site logo.
This is so you know which will contribute to the running of this site, so you can make your own decision. Obviously I hope you'll choose the ones that help me continue doing what I love, playing and writing about online bingo!
I'll still be writing about and recommending sites that I'm not affiliated with, which means you'll probably find sites and promotions here that you could never find anywhere else.
Who plays online bingo?
It is fair to say that it is mostly women who play online bingo, but there is a good sized chunk of men who enjoy the game - and I'm one of them. Most surveys I ever did over the years always put the figure around 80% female to 20% male, but after speaking to some operators in 2021 it seems the figure now is more around 30%.
It does differ between brands though. Mecca's stats for 2021 showed 27% of players were male, whereas Dragonfish figures revealed 36% of new signups were men.